Which entity provides financial planning services in insurance?

Financial advisors play a crucial role in providing financial planning services related to insurance. They assess a client’s financial situation, goals, and needs, and recommend appropriate insurance products that align with the broader financial strategy. This can involve evaluating different types of insurance, such as life, health, or property and casualty insurance, to help individuals protect their assets and ensure financial security.

In contrast, insurance companies primarily focus on underwriting and selling insurance products rather than providing comprehensive financial planning services. Underwriters assess risk and determine pricing for insurance policies but do not typically engage in financial planning conversations with clients. Tax advisers specialize in tax-related advice and may touch on financial planning but do not specifically focus on insurance as part of their primary role. Financial advisors, however, integrate insurance into overall financial plans, making them the most appropriate entity for this function.